Link building is one of the SEO techniques, at the Off-Page level, which consists of the achievement and acquisition of external links. When we talk about link building we refer to all the actions we carry out to get our website to be linked by third parties and thus increase our web popularity.
The more links we get to our website and these are of higher quality, the more our popularity will increase and therefore our positioning.
When we comment on the importance of receiving links and that our link building is of quality, we mean that these links must be natural and, if possible, that we are linked from authoritative domains. But in this strategy, we must not forget the elements that must be taken into account.
They must be consistent with the content where they appear and must link through a natural anchor text, or anchor text, consistent with the content of the landing page. Such an example, if we are on a laptop computer page, in an article that reviews a tablet, it makes no sense to include a link with the anchor text “cheap flights” to a page for the sale of airline tickets.
This link must carry, be usable, the corresponding title that indicates to the user where it takes them.
In case it is linked from an image, it must contain the alternative text or alt attribute, which will be interpreted by the search engine as the anchor text of the link. Therefore, these necessary anchor texts or alternative text in the case of images, must contain the keyword of the content that is linked, be precise, descriptive, natural, and consistent in their description with what the user will find on the page linked.
When we speak of naturalness, we mean that the link must not follow an automatic linking pattern or be dissonant with the relationship between the content that is linked and the page from which it is made. We must not forget that web pages must be aimed at users to meet their need for knowledge and be relevant to what they intend to find. Therefore, when doing link building we link to an external page, it must be because the link provides relevant information for the user and that at the same time it is consistent with the content and subject matter that is being discussed and that the person expects the other. side of the screen.
What to do and what practices are not advisable in Link building
In the end, common sense is the key to an optimal Link building strategy without penalties.
The objective will therefore be to get links from different types of domains and IPs, with a wide variety of sources and locations, trying to come from domains with authority and age, in a format accessible to crawlers and using anchor texts or anchor text and alternative texts, in the case of images, natural. Links have to provide extra value to the user by directing him to another web page.
And we will move away from what search engines do not like at all and that can lead us to dent our positioning or even to be penalized, for example using unnatural systems in link building. We will avoid those links that may be toxic such as those that come from link farms, those purchased, from low-quality places, directories, satellite domains, or from parties that automate and increase the volume of links, distorting popularity, such as those that link from blogrolls, widgets, footers, etc.