Top 5 Best Email Marketing tools
! You cannot ignore this word, even if it is 2021. And no, email marketing is not going to die anytime soon, as it is one of the most reliable and important aspects for developing your business online.
A survey has seen an increase of approximately 3,800%, meaning that for every $ 1 you invest in email marketing, the higher return you receive is $ 38 in return.
Therefore, when ROI strikes your mind, email marketing is a powerful digital marketing technique that is available, provided you do it correctly.
About 4 billion people use their email every day, so it is very impossible to ignore your mail. And this number is going to increase in the coming years.
For many people who get its benefits, it is also very useful for small business owners (start-ups). Since building and gaining customer loyalty is profitable, it will allow us to have a wider audience, which, in turn, gives us more sales.
But first, before we go into the tools available for email marketing, let me explain
What is Email Marketing?
Email marketing is a process where we advertise our products / services by sending bulk emails upon launching products, discounts, and offers to new and existing customers. This is the easiest way to gain the trust and attention of the customer as the email is received and viewed privately.
You might be wondering why only email marketing to grow our business? To answer that question, you should look at the data. Statistics suggest that email is the most preferred option for communicating with a target audience rather than any other medium.
Email marketing is the most effective strategy to increase your brand awareness and sales using the tools available in the market. Sending a mass email to people who do not show interest in your product is illegal. But, thanks to the tools that filter the emails of those who are least interested in seeing your product
Benefits of Email Marketing
The benefits that come with a well-planned and targeted email marketing campaign, or drip email campaign, are numerous. Combining a smart email strategy with a useful email program will give your marketing an extra boost. Below we outline some of the top benefits of email marketing software:
Cost Effectiveness: Most online platforms, such as HubSpot, offer affordable monthly rates and even free plans for limited monthly customers. They still allow you to send mass emails.
Ease of use: The best services include pre-designed templates and drag-and-drop interfaces that will make your email blast service look appealing to the eye.
Understanding Better Customer Behavior: Campaign tracking options allow you to better understand what your customers like.
More targeted marketing: The best email services offer the possibility to segment your subscriber list so that you can better target your campaigns.
Promoting brand awareness and strengthening brand loyalty: Strengthening your brand means increasing its visibility and increasing its value. This is one of those goals that you can achieve by sending well-crafted and well-conceived emails, regular newsletter emails and other content, which is more than just another sales pitch.
What to look for in a good email marketing tool?
A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally a drag-and-drop editor).
You should be able to easily send bulk emails that are truly personal and targeted without any work. It is also known as marketing automation. In addition, your email marketing service should make it easy to manage your contact list, segment users into groups, and track the performance of your mobile marketing campaigns.
Most importantly, a good email service provider ensures that your email campaigns do not end up in the spam folder.
Having said this, let’s take a look at some of the most popular email marketing service providers and how they stack up against each other.
Why is it important to choose the best email marketing service?
Email marketing is one of the most cost-effective marketing strategies for small businesses. According to the Direct Marketing Association, email marketing on average gives 4300 % return on investment (ROI) for businesses in the United States.
This is because email marketing is easy to manage, gives you complete control, and allows you to establish direct contact with your customers.
Not sure on email marketing? Check out these 6 reasons to build an email list that is so important today.
It is important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for ensuring that your emails are actually delivered.
If you are not careful, you will pay a lot of money for low marketing features and terrible email delivery rates (due to which you will lose even more money). Is email marketing a priority for your business in 2021? Are you looking for the best email marketing software?
Choosing the right email marketing service can have a significant impact on the success of your marketing campaign.
I’ve shortlisted the Top 5 best email marketing tools that are more effective for your business, so check it out.
Top 5 Best Email Marketing Tools 2021 in India
|EMAIL MARKETING TOOL||Email Provider||Free plan||Paid plans|
|Affordable Email Marketing Software||Moosend||Yes||From $10 /mo|
|Best tool for Email marketing||BenchMark||No||From $13/mo|
|Best range of advanced features||GetResponse||No||From $15/mo|
|Best for new ecommerce businesses||Drip||No||From $19/mo|
|Best For beginers||Pabbly||Yes||From $29/mo|
Moosend is the best option not only because the cost of its paid plans is the lowest on the market, but also because you can pay either by the number of subscribers or the number of emails sent, depending on which option you have. Is the cheapest for Also, its tools are user-friendly and make it easy for your audience to receive engaging and timely emails.
Moosend is a cost-effective platform that gives users the option of receiving bills: by customers or by email. Phone support is included which can help if you have problems customizing one of the many templates provided.
Moosend’s free forever plan includes 1,000 subscribers, as well as a Pro plan and an enterprise plan with tiered pricing. You have to contact Moosend for enterprise plan pricing. Pro plans are priced based on the number of subscribers. If you make the monthly payment, the cost is below, but you will get a discount of 20% for annual billing. If you are a non-profit then you will also get a discount of 25%.
You can choose to pay for the number of emails sent (including unlimited customers), which is called Moosend Credit. For $ 1, you get 1,000 credits, which is equivalent to sending 1,000 emails. With this option, you get the same features that are included in the Pro plan, such as landing page, transactional email and phone support.
Moosend is one of the cheapest email marketing tools on the market, but it is strong enough to satisfy most email marketing campaigns for small businesses, winning our spot for the cheapest option. This allows you to pay by the number of subscribers or the number of emails sent, so you can choose which option is the most cost effective for your business.
- Lowest plan costs
- Option to pay only when you send emails
- Includes phone support
- Easy to customize templates or use one from the template library
Pricing starts free with their premium plans starting at $8 per month. More detailed information is below:
Free — $0/month
- Unlimited emails
- Signup and subscription forms
- Reporting and analytics
- No credit card required
Pro — $8/month
- Landing pages
- Transactional emails
- Phone support
- SMTP server
- 5 team members
Enterprise — Custom pricingCustom reporting
- Dedicated account manager
- SSO & SAML
- On-boarding and migrati
- 10 team members
- Service-level agreement
Benchmark is one of the email marketing services that offers multilingual customer support and a simple drag and drop email editor. Through Email Builder, you can edit your elements by clicking on them, while the built-in image editor allows you to find and add pictures on the spot.
What’s more, as a simple email marketing service, Benchmark will give you access to the personalization needed to increase your click-through rates. The “preview email” function can also be quite useful; However, it does not have a preview of the mobile device.
When it comes to automation, the email marketing service provides you with some basic trigger-based emails that are also available on the free plan. Nevertheless, to access more advanced automation features, you will need a premium plan.
- Drag and drop the email builder to create a newsletter
- Tools for managing inventory and promoting your list hygiene
- Basic automation that starts with an email attachment
- Live chat, email and phone support in various languages
Who should use it?
Since the free plan is the best in the market, I would recommend it to those who cannot afford to pay anything for an email marketing tool. Otherwise, it works well for bloggers and eCommerce stores (running on WooCommerce and other tools).
The basic package starts with 600 emails at $9.95/month to 2500 emails in $19.95 per month.
GetResponse is another very popular email marketing solution. Email marketing is extremely easy to use and simple for small businesses.
It comes with some amazing marketing automation tools that allow you to create smart automated campaigns.
With their drag and drop builder, you can create campaigns, contact segments, and send any email designed for specific groups. These tools help you to create effective email campaigns to increase your profit.
GetResponse comes with beautiful responsive forms, landing pages, A / B testing, cancel tracking and autoresponded. It is also integrated with third party lead generation software such as OptinMonster, SalesForce, Google Docs, ZenDesk etc.
Support is provided by phone, live chat and email. Their help section is full of free learning materials including videos, webinars, how-tos, guides and more.
GetResponse offers a 30-day free trial. Their prices start at $ 15 / month.
- Spam Checker: This service came with a spam checker mechanism. This will help you remove addresses from your list that may fall in the spam folder.
- Ad Creator: You can create social media advertisements using this service.
- Picture editing: This is also another additional feature that you are not going to get in any other service. Using this you can crop images in email.
- App: This service also allows you to use an app that limits some functionality. But, enables you to use the service from your phone.
Basic — Starting at $15 per month
- Unlimited landing pages
- 1 sales funnel
- Unlimited lead funnels
- Sell e-products
Plus — Starting at $49 per month
- Automation builder with 5 workflows
- 5 sales funnels
- Contact scoring capability
- Webinars with up to 100 attendees
- CRM software
Professional — Starting at $99 per month
- Automation builder with unlimited workflows
- Paid webinars with up to 300 attendees
- Unlimited sales funnels
- Unlimited webinar funnels
- Max (enterprise tier) — Custom pricing
- Transactional emails
- Dedicated IP
- Webinars with up to 500 attendees
- Consulting services for email campaigns
- Dedicated account manager
Drip is a powerful enterprise email marketing platform for eCommerce, bloggers and digital marketers. They provide a range of tools to make marketing automation, sales funnels and personalization easier.
Their email software provides seamless integration to all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-up / opt-in sign up forms to your website and capture more leads.
What sets Drip apart from the competition like Campaign Monitor is their intelligent marketing automation tools, smart email segmenting, segmentation testing facilities, list groups and a visual automation workflow builder. These features allow you to reach targeted customers in your email list to get more sales.
Support options in Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.
We use drip for many of our businesses as it allows us to send bulk emails while engaging and engaging with every customer on a personal level using our smart eCommerce marketing automation.
Their eCommerce Revenue Attribution feature shows us how much revenue we earn from each email marketing campaign.
Even though it is a bit expensive, we believe that drip eCommerce is the best email marketing software for websites and business owners who want more advanced features to maximize their marketing efforts.
Drip offers a free trial, and their plans start at $ 49 / month which includes all of their features.
Recently, they have added SMS notification as a feature of all schemes which allows you to connect with your users on both email and SMS marketing channels. This makes them a true all-in-one email marketing platform for store owners.
Drip doesn’t offer different tier plans. This means that the features you get are the same across the board.
You can send an unlimited number of emails with Drip. Their other main features are drag and drop tools, customer segmentation options, contact tags, personalized content in emails, opt-in forms, and 100+ social media and 3rd party tool integrations. They also have a nifty visual builder for the customer funnel flow, which you can also split test to determine the best one.
Drip offers 24/7 email support with their plan. However, you get an additional live chat support option when you exceed 5,000 contacts.
Pricing is based on the number of customers in your account. All plans come with the same features and benefits.
- 1-500 subscribers — $19 per month
- 501-2,000 subscribers — $29 per month
- 2,001-2,500 subscribers — $39 per month
- 2,501-3,000 subscribers — $49 per month
- 3,001-3,500 subscribers — $59 per month
- 3,501-4,000 subscribers — $69 per month
- 4,501-5,000 subscribers — $79 per month
- 5,001-6,000 subscribers — $99 per month
- 6,001-7,000 subscribers — $109 per month
Drip offers a 14-day free trial with no credit card requirement so you can test their service. Since they do not lock the features behind layers of individual schemes, you should test the entire feature base.
Pabbly Emal Marketing is an excellent autoresponder email marketing service available online. It can take care of all your autoresponder emails, from behavior triggers to time-based triggers. In addition, it specifically allows you to set triggers based on any customer property such as birthday wishes.
Above all, you can use a very advanced version of autoresponder ie marketing automation. Through marketing automation, you can send unlimited advanced automated emails based on triggers and terms of your choice.
- SMTP: This service uses multiple SMTP routing. As such it allows you to use both in-built and external SMTP servers for your autoresponder email marketing campaign.
- Drag & Drop Builder: Pabbly Email Marketing provides a user-friendly interface for quick email editing. It is very easy-to-use that also features several text-formatting tools for excellent email design.
- Email Template: It has many easily customizable templates pre-designed for almost every niche of marketing. For autoresponder email, it has templates like Thank You, Welcome and Registration.
- Automatic Regend: You will not find this feature in any service only. With Pabbly Email Marketing you can send follow-up messages in non-open.
The pricing for Pabbly Email Marketing is based on your number of subscribers. Here’s a comparison of annual savings vs. other popular options on this list: